Notes on Corporate Strategies

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Scenario Planning

  1. Consider STEP factors:
    • Sociological
    • Technological
    • Economical
    • Political
  2. Perform Impact Analysis (Impact vs. Probability as the axes of a graph)
  3. Construct scenarios

Porter’s 5 Forces

  1. rivalry
  2. barrier to entry/ exit
  3. substitutes
  4. bargaining power of suppliers
  5. bargaining power of buyers

Balance Scorecard

  1. financial perspective – revenue, costs, profits, EPS
  2. customer perspective – responsiveness, base customers, CRM, complaints, branding
  3. internal business perspective
  4. innovation & learning perspective

SWOT analysis

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

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